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GreekReporter.com Featured Stroumboulis’ New TV Show Geared Towards Greeks Living Outside of Greece

Georgios Stroumboulis was featured in the international media portal dedicated to Greece, GreekReporter.com, for his new television show geared towards foreigners and the Greek diaspora living outside of Greece in an article titled – Greeks Can’t Watch TV Greek House Hunt.

Interviewed by journalist, Andy Dabilis, the article outlines the response from the international media community regarding his new show, the reactions from Greeks within Greece and the success this show is having in promoting Greece and its real estate to the world.

To read the article online, click here.

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Greeks Can’t Watch TV Greek House Hunt

By Andy Dabilis

Greek-Canadian website entrepreneur George Stroumboulis, who already has the Hellenic Property Exchange to his credit, which gives people around the world a chance to look at homes and properties in Greece, has extended it a Greek TV station and found something unexpected: while people around the world are interested in Greek homes, Greeks aren’t.

A report in the Wall Street Journal detailed the oddity, but the unflappable Stroumboulis, only 31, said he isn’t deterred. The reality show, Hellenic Home Hunting, follows prospects touring homes in search of the perfect find. Filmed in English with Greek subtitles, it is one of the first shows of its kind for the network, which had yet to test the house-hunting niche already popular in the U.S.

Here’s the catch, WSJ noted. It isn’t being shown in Greece. “Greeks in Greece don’t care about it,” said Stroumboulis, who now lives in New York. The show made its debut early this month on Greek TV network Antenna in North America, most of Europe and Australia.

Greeks, of course, aren’t in a home-buying mood as pay cuts, tax hikes and slashed pensions and falling home values have kept their eyes on survival, but there are bargains to be had for those who can afford them.

With home prices falling roughly 40% since the Greek housing market’s peak in 2008, prices are expected to continue to drop at least through the first half of this year, according to the Hellenic Association of Realtors. Some agents say price cuts can run as deep as 60% to 70%.

Stroumboulis told the WSJ that selling prime real estate to foreigners isn’t the same as selling out. He and his crew wore T-shirts throughout the filming that read, “Greece is not for sale, but its real estate is!”

Reactions were mixed. During filming, onlookers at Athens’s famous protest site, Syntagma Square, seemed understanding, if a bit guarded, he said, and interested most of all in getting their own homes featured on the show.

“When it’s lowball (offers) from Greeks within Greece, they’re insulted, but when it’s foreigners, we entertain offers,” he said. Stroumboulis has never lived in Greece, but like many second- and third-generation Greeks living abroad, he said that sees the show as an effort to help the homeland while getting a good deal.

The show also underscores the difference between looking and buying, especially in Greece, which has the unfortunate image of trying to swindle foreigners and laws that make it difficult to purchase homes and lands.

“All the foreigners are hesitant, because, on the one hand, they think Greeks are con artists, and on the other hand, the bureaucracy is chaotic,” said George Moutzouris, an agent on Lesbos, an island in the Aegean Sea.

But the interest is there, the newspaper noted. Helen Robinson, a 61-year-old manager of a cattle ranch in Australia’s North Queensland, said she briefly lived in Greece in the 1960’s before political tumult forced her Greek father to move the family out of the country.

Now she is looking to buy a four-bedroom villa near her father’s village in southern Lesbos for 255,000 euros or about $340,000. Four years ago, the same home would have cost 100,000 euros more, said listing agent Dimitra Balkizas, who guided Robinson on the show.

Hellenic Home Hunting’ also followed Sudha Nair-Iliades, 43, a magazine publisher, on her house hunt. She moved to Greece about 12 years ago with her husband, Stephane Iliades, 55, a third-generation Greek who works in private equity. Neither of them had lived in Greece before working there, but Ms. Nair-Iliades said she was taken by Athens’s energy. “I like the craziness and the anarchy of it as well, which reminds me a little bit of living at home,” in her native India, she joked. 

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BouliBrand™ is a boutique marketing + entrepreneurship + communications + branding movement focused on creating vibrant, purposeful and revenue-generating media experiences on a partner-by-partner basis. With strategic partnerships in New York, Toronto, Athens, Los Angeles, New Delhi and Shanghai, we work directly with savvy, driven and optimistic clients wanting to produce fresh platforms of communication and target nouveau markets internationally with their startup businesses and services. BouliBrand is propelled by Georgios (George) Stroumboulis (Γιώργος Στρουμπούλης) - an internationally seasoned marketing professional with tangible business experiences across multiple industries and diverse cultures. To learn more about BouliBrand, Georgios and the stimulating team spearheading the BouliBrand movement forward, get in contact at www.BouliBrand.com, www.Facebook.com/BouliBrand, www.Twitter.com/Stroumboulis (@stroumboulis), www.Instagram.com/Stroumboulis (@stroumboulis), www.LinkedIn.com/in/Stroumboulis, www.YouTube.com/Stroumboulis or www.Pinterest.com/BouliBrand. Georgios Stroumboulis has been featured in several forms of international and domestic media, including: newspapers, magazines, websites, blogs, television, radio and as a public speaker. His and his company’s efforts have been published and broadcasted in many languages in popular news outlets, including: The Wall Street Journal, Reuters, Barron’s, Ethnos, Ta Nea, El Mundo, India Today, G1 Brasil, Kathimerini, Naftemboriki, Athens News, Greek Reporter, Antenna TV, ERT World, SKAI News, MEGA News, The Electrical Distributor, Lighting Design + Application, Athens Radio, Imerisia, Neos Kosmos, Kerdos, Axia, GR Reporter, Isotimia, OPA! Magazine and several others. Stroumboulis was also recognized in 2014 by Greek America Foundation (GAF) with the 40-Under-40 Award as one of the most influential Greek business leaders in North America. Stroumboulis works with political leaders in Canada, the USA, Greece and Australia to push Greek interests forward through various charities and Hellenic-inspired initiatives.

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