Electrical Distributor Magazine Featured Article on the LED Lighting Industry

08/22/2011 | By Susan Bloom | tED Magazine

Solais Lighting, Inc., the leading manufacturer of lightweight, specification-grade LED lamps with Luxiance® technology, was featured in tED Magazine’s August 2011 issue in a feature article titled “Work in Progress”. The article, featured in the “products” section, presented comments from a panel of industry lighting professionals commenting on LED technology and how LEDs present both new sales opportunities and technical challenges to distributors.

tED (the Electrical Distributor) Magazine (www.tedmag.com) is the leading publication for the top distributors in North America. tED is read by distribution companies in the industry and is targeted to salespeople and key executives – looking for relevant and insightful industry-related information. 

Solais Vice President of Marketing, George Stroumboulis, was asked a series of questions regarding LED technology and how it relates to the distribution industry from a manufacturer’s perspective. “As anyone who’s walked the Lightfair show over the past few years knows, LEDs are the dominant lighting technology on display” said Stroumboulis. 

Solais provided a list of tips for approaching the LED market. "Misinformation, high costs, ignorance, and lack of transparency coming from all facets of the LED world can certainly make it very challenging for distributors to truly evaluate LEDs on a product-by-product basis" said Stroumboulis. Tips shared in the article, included: choose your partners wisely, master the metrics, be aware and urge real-time testing. 

Link: http://boulibrand.com/userfiles/TED_LED_Update_August_2011-Solais.pdf

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BouliBran is a boutique marketing + entrepreneurship + communications + branding movement focused on creating vibrant, purposeful and revenue-generating media experiences on a partner-by-partner basis. With strategic partnerships in New York, Toronto, Athens, Los Angeles, New Delhi and Shanghai, we work directly with savvy, driven and optimistic clients wanting to produce fresh platforms of communication and target nouveau markets internationally with their startup businesses and services. BouliBrand is propelled by Georgios (George) Stroumboulis (Γιώργος Στρουμπούλης) - an internationally seasoned marketing professional with tangible business experiences across multiple industries and diverse cultures. To learn more about BouliBrand, Georgios and the stimulating team spearheading the BouliBrand movement forward, get in contact at www.BouliBrand.com, www.Facebook.com/BouliBrand, www.Twitter.com/Stroumboulis (@stroumboulis), www.Instagram.com/Stroumboulis (@stroumboulis), www.LinkedIn.com/in/Stroumboulis, www.YouTube.com/Stroumboulis or www.Pinterest.com/BouliBrand. Georgios Stroumboulis has been featured in several forms of international and domestic media, including: newspapers, magazines, websites, blogs, television, radio and as a public speaker. His and his company's efforts have been published and broadcasted in many languages in popular news outlets, including: The Wall Street Journal, Reuters, Barron's, Ethnos, Ta Nea, El Mundo, India Today, G1 Brasil, Kathimerini, Naftemboriki, Athens News, Greek Reporter, Antenna TV, ERT World, SKAI News, MEGA News, The Electrical Distributor, Lighting Design + Application, Athens Radio, Imerisia, Neos Kosmos, Kerdos, Axia, GR Reporter, Isotimia, OPA! Magazine and several others. Stroumboulis was also recognized in 2014 by Greek America Foundation (GAF) with the 40-Under-40 Award as one of the most influential Greek business leaders in North America. Stroumboulis works with political leaders in Canada, the USA, Greece and Australia to push Greek interests forward through various charities and Hellenic-inspired initiatives.