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The Pappas Post Features Stroumboulis' Hilarious Selfie...BouliBrand Signs TV Licensing Deal with New Greek TV to...Greek America Foundation's Weekend in Toronto Honors Forty Under...Television Station, New Greek TV, Interviewed BouliBrand Founder...Greek America Foundation Honors Stroumboulis with Forty Under 40...Greek Ambassador Anghelopoulos Met With Stroumboulis to Discuss...Greek Ambassador Panagopoulos Met With Stroumboulis to Discuss...The Hellenic Association of Realtors Partnered With...Kathimerini Featured Stroumboulis for Spearheading International...Australia's OPA! Magazine Featured Stroumboulis Commentary on...The Hellenic Initiative's "OneGreece.org" Video...ETHNOS Newspaper Featured Stroumboulis for His Global Initiative...Reuters Featured Acquisition of High-Tech Start-Up Solais...NewsBeast.gr Featured Stroumboulis' New TV Show Targeting...Real News Featured Stroumboulis' Widely Popular Real Estate TV...GreekReporter.com Featured Stroumboulis' New Initiative to Help...Niagara Region Newspaper Featured Stroumboulis on Front Page for...GreekReporter.com Featured Stroumboulis' New TV Show Geared...Greek News Portal, Protagon.gr, Comments on Facts Surrounding...Australia's Neos Kosmos Misrepresented Stroumboulis' New TV Show...GreekReporter.com Featured Stroumboulis' Official Response to...Star TV's Morning Talk Show, FM Live, Featured Stroumboulis and...European Edition of the Wall Street Journal Featured...German Edition of the Wall Street Journal Featured Stroumboulis...Barron's Financial Magazine Featured Stroumboulis' Real Estate...Espresso Featured Stroumboulis' New TV Show in a Misrepresented...The Wall Street Journal Featured Stroumboulis and His New...Antenna Television Network Launches New TV Series 'Hellenic Home...OPA! Magazine Featured Stroumboulis for Launching the Global...Food & Leisure Guide Featured Stroumboulis for Promoting Greece...Dimokratia Newspaper Featured Stroumboulis for the Production of...Brazilian News Portal, G1, Featured Stroumboulis in Article on...National Herald Newspaper Featured Stroumboulis for Property...Spanish Media Portal, El Mundo, Interviewed Stroumboulis for...Elefteros Typos Newspaper Featured Georgios Stroumboulis in...NewsBeast.gr Highlights Greek-Canadian Helping to Sell Euro 5...Antenna TV Station Featured Greek Property Exchange During...Athens Municipal Radio 9.84 FM Features Interview with Founder...Kerdos Newspaper Featured Stroumboulis' New Greek Real Estate TV...Channel 9 Featured Interview with Stroumboulis on Greece's...TA NEA Newspaper Featured Georgios Stroumboulis' Efforts to Help...Ambassador Peck of Canada Honors Georgios Stroumboulis at the...Electrical Distributor Magazine Featured Comments Regarding the...Athens News Newspaper Featured Article on Stroumboulis' New Real...Voria Newspaper Featured Article on Greek Property Exchange and...GreekReporter.com Featured Article on New Greek Real Estate TV...India Today Interviewed Stroumboulis for Article - Between the...Electrical Distributor Magazine Featured Article on the LED...Third National Marketing Excellence Award Received for Best...Imerisia Newspaper Featured Stroumboulis in Article on Greek...Antenna TV Station Featured Greek Property Exchange During...Greek Property Exchange Signs TV Advertising Deal with Leading...Australia's Neos Kosmos Newspaper Featured Interview...America's Leading Greek Radio Station, Radio Neo, Interviews...Imerisia Newspaper Featured Interview on Using the Internet to...Elefterotypia Newspaper Highlighted Efforts of Real Estate...Kerdos Newspaper Featured Article on Importance of the Internet...Isotimia Newspaper Interviewed Stroumboulis to Highlight...Bulgaria's GR Reporter Featured Interview with Stroumboulis...Axia Newspaper Showcased Stroumboulis' Efforts From Abroad to...Stroumboulis Interviewed on National TV During the Property 2011...Athens News Newspaper Featured Stroumboulis in Article on...Kerdos Newspaper Highlights Greek Property Exchange in Real...Agent of the Year Award Given at the Annual Real Estate Industry...GreekReporter.com Featured Exclusive Interview with StroumboulisLEDs Magazine Featured Manufacturing Company and its Team of...Second National Marketing Excellence Award for Best Integrated...First National Marketing Excellence Award for Best New Industry...

Being a Salesperson Without the Cheesy Pitch

I was recently asked by a close friend for some advice on how to present her company’s brand to a room of key decision makers. Not knowing the exact business model and arena of her company’s industry, I offered some basic themes and points to remember when presenting any product or service. It turns out that this format helped her better formalize her personal pitch moving forward… and maybe it will help you too.

When presenting your product or service, you want to have a few major themes memorized in your mind to guide your presentation flow - whether in meetings or on a telephone call. Here is a sample list of themes I typically use on my sales calls:

1. Intro/Agenda Overview

2. Make them Talk

3. Introduce the Brand

4. Discuss Brand's Value Proposition

5. Ask for the Order

The bullet points above are high-level themes to trigger your memory and to guide your presentation.

1. Intro/Agenda Overview:

This should be the general small talk portion before you get startted. You need to be friendly but not ditzy. Tell them you thank them for their time in letting you present your company. Tell them what you will be covering in your meeting (Ex. Today I want to start out by learning more about your agency and your specific advertising needs for your clients. Then I want to tell you a little about my company and how it’s the fastest growing news media portal in the United States and finally answer any of your questions you have about my company).

2. Make them Talk:

Put the ball in their court and make it conversational. Ask a couple solid questions to engage them. (Ex. How was 2012 for you and your agency? What websites provided your clients a positive return on their advertisement investment? How far along are you with planning for 2013?). Whatever they say to the last question, then use it as an intro to the brand introduction.

3. Introduce the Brand:

This is where you need to get created and really “brag” about why your company is so kick-ass and why your company’s product or service will make them a better product of service. Go over your pitch but start out by asking if they are familiar with the brand you are presenting then use some tangible stats about how amazing your company is (Ex. Did you know that the average website visitor spends 4 minutes on a gien website, while our visitors spend more than 9 minutes on our site?).

4. Discuss Brand's Value Proposition:

Go over more of the meat of the presentation (PowerPoint, literature, etc.). Ask a couple questions in this part to re-engage them. This is where it gets dry, so make sure you do not lose them here.

5. Ask for the Order:

After you are done with the “selling” portion of your product/service features, ask for the order in a soft way. You can summarize by saying.... “I would love to be given the opportunity to quote on the next opportunity. All I ask is that at any point, you send me your RFQ so I can be given the opportunity to let my company impress you”. You should understand that you are likely to not get a purchase order on the spot, but if they can commit to keeping you in the loop, then you are in good shape.

Remember the 5 points... build the content below and you should be ok with having a natural script in person, on the phone, at an event or at a dinner function. As cheesy as it sounds, practice really does makes perfect.

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BouliBrand is a boutique marketing + entrepreneurship + communications + branding movement focused on creating vibrant, purposeful and revenue-generating media experiences on a partner-by-partner basis. With strategic partnerships in New York, Toronto, Athens, Los Angeles, New Delhi and Shanghai, we work directly with savvy, driven and optimistic clients wanting to produce fresh platforms of communication and target nouveau markets internationally with their startup businesses and services. BouliBrand is propelled by Georgios (George) Stroumboulis (Γιώργος Στρουμπούλης) - an internationally seasoned marketing professional with tangible business experiences across multiple industries and diverse cultures. To learn more about BouliBrand, Georgios and the stimulating team spearheading the BouliBrand movement forward, get in contact at www.BouliBrand.com, www.Facebook.com/BouliBrand, www.Twitter.com/Stroumboulis (@stroumboulis), www.Instagram.com/Stroumboulis (@stroumboulis), www.LinkedIn.com/in/Stroumboulis, www.YouTube.com/Stroumboulis or www.Pinterest.com/BouliBrand. We all have opinions, thoughts and comments about various topics in our daily lives. Stroumboulis likes to write about his in this Opinion / Blog section. Topics and commentary may include: business, culture, Hellenism, entrepreneurship, start-ups, development, branding, marketing, financing, investment and many others. To suggest new blog ideas, please contact Georgios via his contact page at BouliBrand.com.

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