Recent Press:
The Pappas Post Features Stroumboulis' Hilarious Selfie...BouliBrand Signs TV Licensing Deal with New Greek TV to...Greek America Foundation's Weekend in Toronto Honors Forty Under...Television Station, New Greek TV, Interviewed BouliBrand Founder...Greek America Foundation Honors Stroumboulis with Forty Under 40...Greek Ambassador Anghelopoulos Met With Stroumboulis to Discuss...Greek Ambassador Panagopoulos Met With Stroumboulis to Discuss...The Hellenic Association of Realtors Partnered With...Kathimerini Featured Stroumboulis for Spearheading International...Australia's OPA! Magazine Featured Stroumboulis Commentary on...The Hellenic Initiative's "" Video...ETHNOS Newspaper Featured Stroumboulis for His Global Initiative...Reuters Featured Acquisition of High-Tech Start-Up Featured Stroumboulis' New TV Show Targeting...Real News Featured Stroumboulis' Widely Popular Real Estate Featured Stroumboulis' New Initiative to Help...Niagara Region Newspaper Featured Stroumboulis on Front Page Featured Stroumboulis' New TV Show Geared...Greek News Portal,, Comments on Facts Surrounding...Australia's Neos Kosmos Misrepresented Stroumboulis' New TV Featured Stroumboulis' Official Response to...Star TV's Morning Talk Show, FM Live, Featured Stroumboulis and...European Edition of the Wall Street Journal Featured...German Edition of the Wall Street Journal Featured Stroumboulis...Barron's Financial Magazine Featured Stroumboulis' Real Estate...Espresso Featured Stroumboulis' New TV Show in a Misrepresented...The Wall Street Journal Featured Stroumboulis and His New...Antenna Television Network Launches New TV Series 'Hellenic Home...OPA! Magazine Featured Stroumboulis for Launching the Global...Food & Leisure Guide Featured Stroumboulis for Promoting Greece...Dimokratia Newspaper Featured Stroumboulis for the Production of...Brazilian News Portal, G1, Featured Stroumboulis in Article on...National Herald Newspaper Featured Stroumboulis for Property...Spanish Media Portal, El Mundo, Interviewed Stroumboulis for...Elefteros Typos Newspaper Featured Georgios Stroumboulis Highlights Greek-Canadian Helping to Sell Euro 5...Antenna TV Station Featured Greek Property Exchange During...Athens Municipal Radio 9.84 FM Features Interview with Founder...Kerdos Newspaper Featured Stroumboulis' New Greek Real Estate TV...Channel 9 Featured Interview with Stroumboulis on Greece's...TA NEA Newspaper Featured Georgios Stroumboulis' Efforts to Help...Ambassador Peck of Canada Honors Georgios Stroumboulis at the...Electrical Distributor Magazine Featured Comments Regarding the...Athens News Newspaper Featured Article on Stroumboulis' New Real...Voria Newspaper Featured Article on Greek Property Exchange Featured Article on New Greek Real Estate TV...India Today Interviewed Stroumboulis for Article - Between the...Electrical Distributor Magazine Featured Article on the LED...Third National Marketing Excellence Award Received for Best...Imerisia Newspaper Featured Stroumboulis in Article on Greek...Antenna TV Station Featured Greek Property Exchange During...Greek Property Exchange Signs TV Advertising Deal with Leading...Australia's Neos Kosmos Newspaper Featured Interview...America's Leading Greek Radio Station, Radio Neo, Interviews...Imerisia Newspaper Featured Interview on Using the Internet to...Elefterotypia Newspaper Highlighted Efforts of Real Estate...Kerdos Newspaper Featured Article on Importance of the Internet...Isotimia Newspaper Interviewed Stroumboulis to Highlight...Bulgaria's GR Reporter Featured Interview with Stroumboulis...Axia Newspaper Showcased Stroumboulis' Efforts From Abroad to...Stroumboulis Interviewed on National TV During the Property 2011...Athens News Newspaper Featured Stroumboulis in Article on...Kerdos Newspaper Highlights Greek Property Exchange in Real...Agent of the Year Award Given at the Annual Real Estate Featured Exclusive Interview with StroumboulisLEDs Magazine Featured Manufacturing Company and its Team of...Second National Marketing Excellence Award for Best Integrated...First National Marketing Excellence Award for Best New Industry...

What Does Your Online Presence Say About You?

Whether it’s for interviewing, stalking or curiosity purposes, the first thing people do to learn more about someone is resort to the wonderful world of the internet to perform their CIA-like tactics to see what they can dig up on you.

Since we all do this and know it takes place, why not communicate the best personal image possible via your social media profiles? The first step to fully understand what a potential employer or contact will see about you is to actually Google your name to see what comes up. The truth is, the more common your name, the more difficult it is for the searcher to clearly determine if you are the actual person they are looking for. With a name like “John Smith”, Google brings up 450,000,000+ results – good luck with sorting through that information. With a less common name, you quickly see how many of the results actually relate to you.

In trying to put your best foot forward and making sure no (perceived) dirt or unprofessional content comes up on you, consider the following:

Social Media Presence:

Many employers use your social media affiliations as an indicator of how savvy you are with current trends and technology. Having accounts with some of the leading social sites may serve as an indicator that you embrace social media and the benefits it has in promoting yourself and staying connected. Whether it’s Twitter, Pinterest, Facebook, FourSquare, YouTube, LinkedIn or whatever the next big thing is, registering for social media tools that you find useful is a smart way to show you are current.

Cropped Photos:

Sometimes the saying “better than nothing” does not always apply. It is preferred to use photos that do not show you at a party, downing beverages or pounding back beers with your shirt off. In cases like these when that is all you have to show, you are better off leaving the default silhouette icon as your image. As good as we may think we are at cropping these photos, in many cases it looks like a disaster and one that may not be taken seriously by potential employers.

Privacy Settings:

If you do not want the world to know everything about you, then check your privacy settings. I agree, it seems like these guys change the privacy setting weekly, forcing us to make this a full-time job. With that said, many people are still unaware of what information they post is visible to the online world. Remember, if you do not control the settings, people can easily see which pages you like, what pins you pinned and what tweets you tweeted. Its easier to be proactive with this than trying to fix what is already out there.

# of Contacts/Friends:

When applying for a position that involves being networked, connected and influential, the number of connections or friends on your profile helps create an image of you. If you are applying for a sales position and claim to be well connected, having 14 connections on your LinkedIn profile surely does not support this claim. Without trying to SPAM targets asking to be your connection or friend, you should consider that an online review of you takes place by people daily. If all else fails and you can’t maintain your online presence, then simply hide everything that you can.

Since it’s a part of who we are today, social media should be embraced, maintained and filtered. Another important way of helping control what content comes up when your name is Googled, is to have your own professional blog or personalized website – where you can be the master of your own PR efforts.

Happy stalking, everyone!

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BouliBrand is a boutique marketing + entrepreneurship + communications + branding movement focused on creating vibrant, purposeful and revenue-generating media experiences on a partner-by-partner basis. With strategic partnerships in New York, Toronto, Athens, Los Angeles, New Delhi and Shanghai, we work directly with savvy, driven and optimistic clients wanting to produce fresh platforms of communication and target nouveau markets internationally with their startup businesses and services. BouliBrand is propelled by Georgios (George) Stroumboulis (Γιώργος Στρουμπούλης) - an internationally seasoned marketing professional with tangible business experiences across multiple industries and diverse cultures. To learn more about BouliBrand, Georgios and the stimulating team spearheading the BouliBrand movement forward, get in contact at,, (@stroumboulis), (@stroumboulis),, or We all have opinions, thoughts and comments about various topics in our daily lives. Stroumboulis likes to write about his in this Opinion / Blog section. Topics and commentary may include: business, culture, Hellenism, entrepreneurship, start-ups, development, branding, marketing, financing, investment and many others. To suggest new blog ideas, please contact Georgios via his contact page at

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