Recent Press:
The Pappas Post Features Stroumboulis' Hilarious Selfie...BouliBrand Signs TV Licensing Deal with New Greek TV to...Greek America Foundation's Weekend in Toronto Honors Forty Under...Television Station, New Greek TV, Interviewed BouliBrand Founder...Greek America Foundation Honors Stroumboulis with Forty Under 40...Greek Ambassador Anghelopoulos Met With Stroumboulis to Discuss...Greek Ambassador Panagopoulos Met With Stroumboulis to Discuss...The Hellenic Association of Realtors Partnered With...Kathimerini Featured Stroumboulis for Spearheading International...Australia's OPA! Magazine Featured Stroumboulis Commentary on...The Hellenic Initiative's "OneGreece.org" Video...ETHNOS Newspaper Featured Stroumboulis for His Global Initiative...Reuters Featured Acquisition of High-Tech Start-Up Solais...NewsBeast.gr Featured Stroumboulis' New TV Show Targeting...Real News Featured Stroumboulis' Widely Popular Real Estate TV...GreekReporter.com Featured Stroumboulis' New Initiative to Help...Niagara Region Newspaper Featured Stroumboulis on Front Page for...GreekReporter.com Featured Stroumboulis' New TV Show Geared...Greek News Portal, Protagon.gr, Comments on Facts Surrounding...Australia's Neos Kosmos Misrepresented Stroumboulis' New TV Show...GreekReporter.com Featured Stroumboulis' Official Response to...Star TV's Morning Talk Show, FM Live, Featured Stroumboulis and...European Edition of the Wall Street Journal Featured...German Edition of the Wall Street Journal Featured Stroumboulis...Barron's Financial Magazine Featured Stroumboulis' Real Estate...Espresso Featured Stroumboulis' New TV Show in a Misrepresented...The Wall Street Journal Featured Stroumboulis and His New...Antenna Television Network Launches New TV Series 'Hellenic Home...OPA! Magazine Featured Stroumboulis for Launching the Global...Food & Leisure Guide Featured Stroumboulis for Promoting Greece...Dimokratia Newspaper Featured Stroumboulis for the Production of...Brazilian News Portal, G1, Featured Stroumboulis in Article on...National Herald Newspaper Featured Stroumboulis for Property...Spanish Media Portal, El Mundo, Interviewed Stroumboulis for...Elefteros Typos Newspaper Featured Georgios Stroumboulis in...NewsBeast.gr Highlights Greek-Canadian Helping to Sell Euro 5...Antenna TV Station Featured Greek Property Exchange During...Athens Municipal Radio 9.84 FM Features Interview with Founder...Kerdos Newspaper Featured Stroumboulis' New Greek Real Estate TV...Channel 9 Featured Interview with Stroumboulis on Greece's...TA NEA Newspaper Featured Georgios Stroumboulis' Efforts to Help...Ambassador Peck of Canada Honors Georgios Stroumboulis at the...Electrical Distributor Magazine Featured Comments Regarding the...Athens News Newspaper Featured Article on Stroumboulis' New Real...Voria Newspaper Featured Article on Greek Property Exchange and...GreekReporter.com Featured Article on New Greek Real Estate TV...India Today Interviewed Stroumboulis for Article - Between the...Electrical Distributor Magazine Featured Article on the LED...Third National Marketing Excellence Award Received for Best...Imerisia Newspaper Featured Stroumboulis in Article on Greek...Antenna TV Station Featured Greek Property Exchange During...Greek Property Exchange Signs TV Advertising Deal with Leading...Australia's Neos Kosmos Newspaper Featured Interview...America's Leading Greek Radio Station, Radio Neo, Interviews...Imerisia Newspaper Featured Interview on Using the Internet to...Elefterotypia Newspaper Highlighted Efforts of Real Estate...Kerdos Newspaper Featured Article on Importance of the Internet...Isotimia Newspaper Interviewed Stroumboulis to Highlight...Bulgaria's GR Reporter Featured Interview with Stroumboulis...Axia Newspaper Showcased Stroumboulis' Efforts From Abroad to...Stroumboulis Interviewed on National TV During the Property 2011...Athens News Newspaper Featured Stroumboulis in Article on...Kerdos Newspaper Highlights Greek Property Exchange in Real...Agent of the Year Award Given at the Annual Real Estate Industry...GreekReporter.com Featured Exclusive Interview with StroumboulisLEDs Magazine Featured Manufacturing Company and its Team of...Second National Marketing Excellence Award for Best Integrated...First National Marketing Excellence Award for Best New Industry...

Top 5 Ads Of The Week: Whoppers At Mcdonald’s, Mexican-Positive Search Results

Ultimately, it probably comes down to our near primal enjoyment of trash talk. From the Bounty paper towel tests to the Pepsi challenge, all the way up to brands chirping at each other on Twitter, public beefs are something people just can’t seem to get enough of. Which is why Burger King’s newest stunt exploded this week, skyrocketing the fast-feeder’s app to the top of the App Store charts and collecting bucketloads of earned media along the way. Brands like Nike and Domino’s have creatively used geo-fencing to get products into the hands of customers, but by offering one-cent Whoppers within 600 feet of any McDonald’s, “Whopper Detour” did it with the trolliest of trash-talking flare. Onward!

Burger King “Whopper Detour”

What: A geo-fencing prank that offered one-cent Whoppers for those ordered through the Burger King app… within 600 feet of a McDonald’s.

Who: Burger King, FCB New York

Why we care: Well, firstly, it’s damn good gag. It’s not the first time BK has poked fun at its golden-arched rival in recent years–remember McMansionsScary Clown Night?–but it’s certainly the most elaborate. Earlier this week, CMO Fernando Machado told CNN the app had about 6 million downloads, with about 1 million within 36 hours of Whopper Detour.

Estrella Jalisco “Share For Good”

What: The beer brand created a ton of content to share on Facebook to influence the social network’s search algorithm into producing positive, auto-complete terms about Mexicans.

Who: Estrella Jalisco, David

Why we care: Auto-filled search results can be a dark and depressing place. Here, the AB-InBev beer brand saw a problem and figured out a way to use the platform itself to solve it. It enlisted Mexican-American artists to create Facebook pages, groups and external websites that were shared on Facebook as articles, and the more these pieces of content are shared, the more positive an influence it has.

Sonos “The Best Sounding Yule Log Ever”

What: A 90-minute yule log video that claims to sound better than any other yule log video ever made.

Who: Sonos, Anomaly New York

Why we care: As the Log Audio Expert says in the making-of video, “Single mic yule logs don’t really cut it for me.” Why only listen to the fire in one room, when you can have it blasting all over the house? Whether it’s Old SpiceDeadpool, or Lagavulin, the yule log has long been a holiday marketing tool, and here Sonos is a sweet-sounding entry into the Brand Yule Log pantheon.

National Geographic “Nujeen”

What: The inspiring story of a wheelchair-bound Syrian refugee.

Who: National Geographic, 72andSunny

Why we care: The Syrian refugee crisis may be off the front pages, but here we get an inspiring reminder that their journey continues, thanks to the story of how Nujeen and her sister fled Syria and made the 3,500-mile expedition to Germany.

Zippo “People Make An ASMR Video For The First Time”

What: A fun, and bizarrely brand-appropriate look at the weirdly wonderful world of ASMR.

Who: Zippo, BuzzFeed

Why we care: Zippo has officially trademarked its signature “click” sound, that happens when its top pops open, with the U.S. Patent and Trademark Office. To celebrate, it decided to dip its flaming toes into ASMR, with the help of BuzzFeed, no stranger to a sound-gasm itself. Topping it off–and because this is 2018 and if you’re going to do something cool, you gotta make it more than a one-off–Zippo has also rolled out a line of ASMR-friendly lighters

BouliBrand is a boutique marketing + entrepreneurship + communications + branding movement focused on creating vibrant, purposeful and revenue-generating media experiences on a partner-by-partner basis. With strategic partnerships in New York, Toronto, Athens, Los Angeles, New Delhi and Shanghai, we work directly with savvy, driven and optimistic clients wanting to produce fresh platforms of communication and target nouveau markets internationally with their startup businesses and services. BouliBrand is propelled by Georgios (George) Stroumboulis (Γιώργος Στρουμπούλης) - an internationally seasoned marketing professional with tangible business experiences across multiple industries and diverse cultures. To learn more about BouliBrand, Georgios and the stimulating team spearheading the BouliBrand movement forward, get in contact at www.BouliBrand.com, www.Facebook.com/BouliBrand, www.Twitter.com/Stroumboulis (@stroumboulis), www.Instagram.com/Stroumboulis (@stroumboulis), www.LinkedIn.com/in/Stroumboulis, www.YouTube.com/Stroumboulis or www.Pinterest.com/BouliBrand. BouliBrand shares progressive industry information related to the marketing, branding, entrepreneurship, investment, networking, financing, start-up, public relations, internet, web, creative and business movement. We gather select articles, blogs, news, posts, press releases, announcements, interviews, commentary, videos, clips and anything we feel might be worth reviewing for our visitors, followers, clients and partners.

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