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The Pappas Post Features Stroumboulis' Hilarious Selfie...BouliBrand Signs TV Licensing Deal with New Greek TV to...Greek America Foundation's Weekend in Toronto Honors Forty Under...Television Station, New Greek TV, Interviewed BouliBrand Founder...Greek America Foundation Honors Stroumboulis with Forty Under 40...Greek Ambassador Anghelopoulos Met With Stroumboulis to Discuss...Greek Ambassador Panagopoulos Met With Stroumboulis to Discuss...The Hellenic Association of Realtors Partnered With...Kathimerini Featured Stroumboulis for Spearheading International...Australia's OPA! Magazine Featured Stroumboulis Commentary on...The Hellenic Initiative's "OneGreece.org" Video...ETHNOS Newspaper Featured Stroumboulis for His Global Initiative...Reuters Featured Acquisition of High-Tech Start-Up Solais...NewsBeast.gr Featured Stroumboulis' New TV Show Targeting...Real News Featured Stroumboulis' Widely Popular Real Estate TV...GreekReporter.com Featured Stroumboulis' New Initiative to Help...Niagara Region Newspaper Featured Stroumboulis on Front Page for...GreekReporter.com Featured Stroumboulis' New TV Show Geared...Greek News Portal, Protagon.gr, Comments on Facts Surrounding...Australia's Neos Kosmos Misrepresented Stroumboulis' New TV Show...GreekReporter.com Featured Stroumboulis' Official Response to...Star TV's Morning Talk Show, FM Live, Featured Stroumboulis and...European Edition of the Wall Street Journal Featured...German Edition of the Wall Street Journal Featured Stroumboulis...Barron's Financial Magazine Featured Stroumboulis' Real Estate...Espresso Featured Stroumboulis' New TV Show in a Misrepresented...The Wall Street Journal Featured Stroumboulis and His New...Antenna Television Network Launches New TV Series 'Hellenic Home...OPA! Magazine Featured Stroumboulis for Launching the Global...Food & Leisure Guide Featured Stroumboulis for Promoting Greece...Dimokratia Newspaper Featured Stroumboulis for the Production of...Brazilian News Portal, G1, Featured Stroumboulis in Article on...National Herald Newspaper Featured Stroumboulis for Property...Spanish Media Portal, El Mundo, Interviewed Stroumboulis for...Elefteros Typos Newspaper Featured Georgios Stroumboulis in...NewsBeast.gr Highlights Greek-Canadian Helping to Sell Euro 5...Antenna TV Station Featured Greek Property Exchange During...Athens Municipal Radio 9.84 FM Features Interview with Founder...Kerdos Newspaper Featured Stroumboulis' New Greek Real Estate TV...Channel 9 Featured Interview with Stroumboulis on Greece's...TA NEA Newspaper Featured Georgios Stroumboulis' Efforts to Help...Ambassador Peck of Canada Honors Georgios Stroumboulis at the...Electrical Distributor Magazine Featured Comments Regarding the...Athens News Newspaper Featured Article on Stroumboulis' New Real...Voria Newspaper Featured Article on Greek Property Exchange and...GreekReporter.com Featured Article on New Greek Real Estate TV...India Today Interviewed Stroumboulis for Article - Between the...Electrical Distributor Magazine Featured Article on the LED...Third National Marketing Excellence Award Received for Best...Imerisia Newspaper Featured Stroumboulis in Article on Greek...Antenna TV Station Featured Greek Property Exchange During...Greek Property Exchange Signs TV Advertising Deal with Leading...Australia's Neos Kosmos Newspaper Featured Interview...America's Leading Greek Radio Station, Radio Neo, Interviews...Imerisia Newspaper Featured Interview on Using the Internet to...Elefterotypia Newspaper Highlighted Efforts of Real Estate...Kerdos Newspaper Featured Article on Importance of the Internet...Isotimia Newspaper Interviewed Stroumboulis to Highlight...Bulgaria's GR Reporter Featured Interview with Stroumboulis...Axia Newspaper Showcased Stroumboulis' Efforts From Abroad to...Stroumboulis Interviewed on National TV During the Property 2011...Athens News Newspaper Featured Stroumboulis in Article on...Kerdos Newspaper Highlights Greek Property Exchange in Real...Agent of the Year Award Given at the Annual Real Estate Industry...GreekReporter.com Featured Exclusive Interview with StroumboulisLEDs Magazine Featured Manufacturing Company and its Team of...Second National Marketing Excellence Award for Best Integrated...First National Marketing Excellence Award for Best New Industry...

Don't Go It Alone: How To Use Partnerships As A Growth Strategy

One of the most important things I've learned as the founder of multiple businesses is how to find partners that can enable growth and support your company vision. Partnerships are more vital than ever -- the economy is changing at an unprecedented pace, and working collaboratively toward a common goal increases speed and better serves customers.

Partnerships cannot be transactional. Think of the difference between an ATM and a personal financial adviser -- the former gives you access to cash whenever you need it, but the latter helps you develop a long-term strategy for making investments and managing your money. Both are providing financial services, but one is a true partner while the other is a machine that spits out cash when you press a button.

Partnerships reduce costs by giving companies access to technology and other resources that would be far too expensive to develop on their own. They also help companies operate more efficiently by allowing them to focus on the things they do best. These are the reasons why partnerships will continue to give companies a robust competitive advantage in the coming years -- but only if those companies choose the right partners for their specific needs.

Understand your market and find partners that will help you tap into it.

Partnerships are particularly important in retail, which is undergoing a series of major changes -- from the relentless growth of mega online retailers to the digital transformation that's taking place more broadly. While brick-and-mortar stores are still the mainstay of the American retail world, ecommerce platforms are consuming more and more market share. And while Amazon goes it alone, becoming everything for everyone, all other retailers are adopting best of breed partners to help them not only compete but create a customer experience advantage. These partnerships can generate a huge boost in customers and meet their needs with improved experiences at every stage of the transaction.

There are plenty of examples of retailers working with digital platforms to extend their reach -- like the recent partnership between Macy's and Buzzfeed's Goodful. Macy's will offer 100 Goodful products (such as appliances, kitchenware and other home products) in its stores and online, providing the brand with a much larger distribution platform and increasing brand awareness. Meanwhile, the partnership gives Macy's access to the 45.2 million consumers Goodful reaches every month -- many of whom are millennials.

It's no surprise that one of the most iconic brick-and-mortar retailers in the world recognizes the importance of forging creative partnerships to expand its ecommerce operation. As the market continues to shift online, successful companies will need to search out dynamic partners to help them keep pace.

Partnerships help you overcome your technical limitations.

We're in an era of rapid digital transformation, and partnerships are often the only way for companies to keep up with the surging pace of change.

Whether you're searching for a better way to collect and analyze consumer data or trying to improve user experiences across devices and channels, there are plenty of potential partners that specialize in these areas. By forming relationships with them, your company will save money, tighten its focus on core business objectives, and bring its technology solutions into closer alignment with those objectives.

The largest tech companies are taking advantage of the unique capabilities offered by strategic partners. For example, the recent partnership between Google Cloud and Atos will provide both companies with access to technology solutions, shared facilities and human capital that will help them take full advantage of their respective digital platforms. Google Cloud will benefit from tightened security and new collaboration tools, while Atos will use Google's machine learning platform to develop "industry specific solutions across multiple verticals."

As industries become more fragmented (particularly in the technology space), companies are developing increasingly specialized expertise. This means partnerships are more pivotal than ever before -- they close gaps in your knowledge, provide technology that would be too expensive to develop internally, and give you access to a broader range of customers.

But, execution of partnerships is hard.

While strategic partnerships can accelerate a business -- and most startups would love to work closely with larger brands to help solve a shared problem -- the execution of this strategy is hard. Porch has had to make our partner capabilities a core part of our DNA, which impacts how we work (running cadences that align with key partners), develop products (to ensure high quality), improve the customer experience (as this represents not just us, but our partner), and assure customers that we stand behind our service (100 percent guarantee).

When companies form partnerships with one another, it's essential to make the experience as frictionless as possible. One of the best ways to ensure that a new relationship is healthy right from the start is to seek out companies that share your perspective and approach business in a similar way. This will make it easier to integrate your workforces, complement each other's products and services, and bring your technology assets into alignment.

Let's take another look at the Google Cloud-Atos partnership. Both companies are investing heavily in machine learning and artificial intelligence (AI) research, and they've both developed a wide range of cloud-based solutions for their clients. They recognize that the future of the digital transformation lies in AI and the cloud, and they have built their workforces and technical infrastructure around this fact. Now Atos is establishing new innovation labs in the U.S., Britain and France, and Google will provide machine learning experts from its Advanced Solutions Labs to assist in training efforts.

When companies have similar cultures, they can establish creative partnerships that add value for customers across the board.

In 2015, Starbucks joined forces with Spotify to provide what it described as a "first-of-its-kind music ecosystem." All Starbucks employees received subscriptions to Spotify Premium, which allowed them to come up with their own in-store playlists. Meanwhile, Spotify users were given access to more than two decades of Starbucks playlists and offered points in the My Starbucks Rewards program. Starbucks has made music a central part of its customer experience for decades -- from the promotion of new artists to its Artist Choice series (playlists chosen by the musicians themselves). This made its partnership with Spotify a natural fit.

Your company should always be on the lookout for potential partners that share your vision, understand your market and can help address any limitations you might have. With the constant diffusion of knowledge and technology -- as well as ever-increasing specialization and competition -- it has never been more crucial to find partners that will enable your business to grow. And if a partnership strategy is right for your business, go all in, as anything less just won't get it done. 

BouliBrand is a boutique marketing + entrepreneurship + communications + branding movement focused on creating vibrant, purposeful and revenue-generating media experiences on a partner-by-partner basis. With strategic partnerships in New York, Toronto, Athens, Los Angeles, New Delhi and Shanghai, we work directly with savvy, driven and optimistic clients wanting to produce fresh platforms of communication and target nouveau markets internationally with their startup businesses and services. BouliBrand is propelled by Georgios (George) Stroumboulis (Γιώργος Στρουμπούλης) - an internationally seasoned marketing professional with tangible business experiences across multiple industries and diverse cultures. To learn more about BouliBrand, Georgios and the stimulating team spearheading the BouliBrand movement forward, get in contact at www.BouliBrand.com, www.Facebook.com/BouliBrand, www.Twitter.com/Stroumboulis (@stroumboulis), www.Instagram.com/Stroumboulis (@stroumboulis), www.LinkedIn.com/in/Stroumboulis, www.YouTube.com/Stroumboulis or www.Pinterest.com/BouliBrand. BouliBrand shares progressive industry information related to the marketing, branding, entrepreneurship, investment, networking, financing, start-up, public relations, internet, web, creative and business movement. We gather select articles, blogs, news, posts, press releases, announcements, interviews, commentary, videos, clips and anything we feel might be worth reviewing for our visitors, followers, clients and partners.

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