Recent Press:
The Pappas Post Features Stroumboulis' Hilarious Selfie...BouliBrand Signs TV Licensing Deal with New Greek TV to...Greek America Foundation's Weekend in Toronto Honors Forty Under...Television Station, New Greek TV, Interviewed BouliBrand Founder...Greek America Foundation Honors Stroumboulis with Forty Under 40...Greek Ambassador Anghelopoulos Met With Stroumboulis to Discuss...Greek Ambassador Panagopoulos Met With Stroumboulis to Discuss...The Hellenic Association of Realtors Partnered With...Kathimerini Featured Stroumboulis for Spearheading International...Australia's OPA! Magazine Featured Stroumboulis Commentary on...The Hellenic Initiative's "" Video...ETHNOS Newspaper Featured Stroumboulis for His Global Initiative...Reuters Featured Acquisition of High-Tech Start-Up Featured Stroumboulis' New TV Show Targeting...Real News Featured Stroumboulis' Widely Popular Real Estate Featured Stroumboulis' New Initiative to Help...Niagara Region Newspaper Featured Stroumboulis on Front Page Featured Stroumboulis' New TV Show Geared...Greek News Portal,, Comments on Facts Surrounding...Australia's Neos Kosmos Misrepresented Stroumboulis' New TV Featured Stroumboulis' Official Response to...Star TV's Morning Talk Show, FM Live, Featured Stroumboulis and...European Edition of the Wall Street Journal Featured...German Edition of the Wall Street Journal Featured Stroumboulis...Barron's Financial Magazine Featured Stroumboulis' Real Estate...Espresso Featured Stroumboulis' New TV Show in a Misrepresented...The Wall Street Journal Featured Stroumboulis and His New...Antenna Television Network Launches New TV Series 'Hellenic Home...OPA! Magazine Featured Stroumboulis for Launching the Global...Food & Leisure Guide Featured Stroumboulis for Promoting Greece...Dimokratia Newspaper Featured Stroumboulis for the Production of...Brazilian News Portal, G1, Featured Stroumboulis in Article on...National Herald Newspaper Featured Stroumboulis for Property...Spanish Media Portal, El Mundo, Interviewed Stroumboulis for...Elefteros Typos Newspaper Featured Georgios Stroumboulis Highlights Greek-Canadian Helping to Sell Euro 5...Antenna TV Station Featured Greek Property Exchange During...Athens Municipal Radio 9.84 FM Features Interview with Founder...Kerdos Newspaper Featured Stroumboulis' New Greek Real Estate TV...Channel 9 Featured Interview with Stroumboulis on Greece's...TA NEA Newspaper Featured Georgios Stroumboulis' Efforts to Help...Ambassador Peck of Canada Honors Georgios Stroumboulis at the...Electrical Distributor Magazine Featured Comments Regarding the...Athens News Newspaper Featured Article on Stroumboulis' New Real...Voria Newspaper Featured Article on Greek Property Exchange Featured Article on New Greek Real Estate TV...India Today Interviewed Stroumboulis for Article - Between the...Electrical Distributor Magazine Featured Article on the LED...Third National Marketing Excellence Award Received for Best...Imerisia Newspaper Featured Stroumboulis in Article on Greek...Antenna TV Station Featured Greek Property Exchange During...Greek Property Exchange Signs TV Advertising Deal with Leading...Australia's Neos Kosmos Newspaper Featured Interview...America's Leading Greek Radio Station, Radio Neo, Interviews...Imerisia Newspaper Featured Interview on Using the Internet to...Elefterotypia Newspaper Highlighted Efforts of Real Estate...Kerdos Newspaper Featured Article on Importance of the Internet...Isotimia Newspaper Interviewed Stroumboulis to Highlight...Bulgaria's GR Reporter Featured Interview with Stroumboulis...Axia Newspaper Showcased Stroumboulis' Efforts From Abroad to...Stroumboulis Interviewed on National TV During the Property 2011...Athens News Newspaper Featured Stroumboulis in Article on...Kerdos Newspaper Highlights Greek Property Exchange in Real...Agent of the Year Award Given at the Annual Real Estate Featured Exclusive Interview with StroumboulisLEDs Magazine Featured Manufacturing Company and its Team of...Second National Marketing Excellence Award for Best Integrated...First National Marketing Excellence Award for Best New Industry...

Operating In A Crowded Market? Here's How To Shine.

Market differentiation is a challenge faced by nearly every business and in a crowded industry or market, the difficulty increases exponentially.

When I helped found Emmi Solutions 12 years ago, patient satisfaction was considered something “nice to have.” The health-care market has changed a great deal and the term patient engagement, which used to elicit strange looks, has now become one of the most overused buzzwords in the industry, with dozens of companies claiming to be the inventor, pioneer or leader.

Here are some valuable business lessons I've learned on how to stand out in a crowded marketplace:

1. Don’t start a business or enter a market without a compelling reason. You can exchange the word compelling with the phrase “make damn sure there are people willing to pay for it.” As such, your offering should either be a new solution to address a pressing issue (or opportunity) or an improved (read: better, faster, cheaper) approach to a pre-existing solution.

2. Focus on your core competence.  There is no better differentiator than authentic success -- not just yours but the success of your customers, employees and partners. Of course, take advantage of new advancements like different technologies that might improve the way you deliver in your area of core competence but staying focused instead of spreading yourself thin will make for more wins in the end.

3. Understand that your customers are your best resource. It's a lot easier to be successful when you create a something that people really want. Talk to your customers, especially to those who use your product; they are your best source of market intelligence. It’s always better to solve a problem than to create a solution in a vacuum.

4. Have your customers be your marketing department. Results speak the loudest. Solve the needs of your clients and in return, they will be ambassadors for your brand. You can’t stop your competition from making false promises and there is always going to be someone with deeper pockets to outspend you.

But you won’t get customers to lie on your behalf and risk their reputation by hyping something that doesn't work. Build something great that people really need (not just that you think is cool), execute like hell and deliver results.

5. Be truly and loudly passionate about your business. After all, if you don't believe it in what you’re doing, how can anyone else? Share this passion with everyone you meet, especially your employees.  

That unified passion will shine through in your products and interactions with customers. This is especially important if your business relies on sales. Your salesperson may be the first touch base with your customer and your customer will best remember a dedicated and passionate sales pitch over all others.

6. Hire and retain the best of the best. Few things are easier to say and tougher to do. There are no shortcuts and its hard work. A company may start with an idea but success comes down to execution. It takes a team of very talented, hard-working people to create and sustain a company till it can become well-known. Take the time and energy to find these people and work tirelessly to make them thrive in your environment.

BouliBrand is a boutique marketing + entrepreneurship + communications + branding movement focused on creating vibrant, purposeful and revenue-generating media experiences on a partner-by-partner basis. With strategic partnerships in New York, Toronto, Athens, Los Angeles, New Delhi and Shanghai, we work directly with savvy, driven and optimistic clients wanting to produce fresh platforms of communication and target nouveau markets internationally with their startup businesses and services. BouliBrand is propelled by Georgios (George) Stroumboulis (Γιώργος Στρουμπούλης) - an internationally seasoned marketing professional with tangible business experiences across multiple industries and diverse cultures. To learn more about BouliBrand, Georgios and the stimulating team spearheading the BouliBrand movement forward, get in contact at,, (@stroumboulis), (@stroumboulis),, or BouliBrand shares progressive industry information related to the marketing, branding, entrepreneurship, investment, networking, financing, start-up, public relations, internet, web, creative and business movement. We gather select articles, blogs, news, posts, press releases, announcements, interviews, commentary, videos, clips and anything we feel might be worth reviewing for our visitors, followers, clients and partners.

Subscribe / occasional emails!

Press / some of our features!

Opinions / some of our blogs!

Articles / selection from industry!

Contact / click here to connect!